Guidance you can trust, grounded in experience and empathy.

At Noor Financial, my goal is to provide clarity, confidence, and a strong foundation for your financial future — one step at a time.

With over seven years of experience across multiple firms, I've gained deep insights into the many ways people approach money. Those experiences shaped my belief that financial planning should be proactive, not reactive.

The name Noor comes from my Armenian roots, symbolizing the pomegranate — a sign of prosperity and abundance. Just as each seed contributes to the whole fruit, every financial decision plays a part in long-term security and success.

Most young professionals feel that hiring a financial advisor is only something people who have a lot of money should do. Noor Financial was created to change that perception and provide guidance to a group that may feel neglected for financial services.

As a CFP® professional, I serve under a fiduciary duty to always act in your best interest. My goal is to simplify the complex and empower you to make decisions with confidence.

My story begins in Toronto, Canada, where I was born to two immigrant Armenian parents. Growing up, money wasn't a big topic of discussion, but the sacrifices my parents made inspired me to understand it deeply.

When my family moved to Los Angeles during the Great Recession, I witnessed firsthand how financial uncertainty can affect families — and that experience sparked my lifelong passion for helping others find stability.

Outside of work, I love reading, staying active, and spending time with friends and family. I'm a lifelong hockey and skiing fan (true to my Canadian roots) and still proudly cheer for the Toronto Maple Leafs and Raptors.