Guidance You Can Trust, Grounded in Experience and Empathy

Behind Noor Financial is a simple mission — to bring clarity and confidence to your financial life through honest advice, lifelong partnership, and a human approach to planning.

Meet Patrick

Every great financial plan starts with understanding the person behind it.

At Noor Financial, my goal is to provide clarity, confidence, and a strong foundation for your financial future — one step at a time.

With over seven years of experience across multiple firms, I’ve gained deep insights into the many ways people approach money. Those experiences shaped my belief that financial planning should be proactive, not reactive.

The name Noor comes from my Armenian roots, symbolizing the pomegranate — a sign of prosperity and abundance. Just as each seed contributes to the whole fruit, every financial decision plays a part in long-term security and success.

As a CFP® Professional, I serve under a fiduciary duty to always act in your best interest. My goal is to simplify the complex and empower you to make decisions with confidence.

My story begins in Toronto, Canada, where I was born to two immigrant Armenian parents. Growing up, money wasn’t a big topic of discussion, but the sacrifices my parents made inspired me to understand it deeply.

When my family moved to Los Angeles during the Great Recession, I witnessed firsthand how financial uncertainty can affect families — and that experience sparked my lifelong passion for helping others find stability.

Outside of work, I love reading, staying active, and spending time with friends and family. I’m a lifelong hockey and skiing fan (true to my Canadian roots) and still proudly cheer for the Toronto Maple Leafs and Raptors.

Our Philosophy

Guided by purpose, rooted in integrity.

Our Mission

Empower and educate individuals and families who may feel overwhelmed by financial planning—by simplifying the process and tackling challenges together.

Our Vision

Financial clarity that replaces stress with relief, complexity with comfort, and uncertainty with lasting confidence for the future.

The Principles That Guide Everything We Do

Integrity

Always acting in the best interest of clients.

Transparency

Clear, honest, and straightforward advice.

Personalization

Tailoring financial plans to each individual’s needs.

Education

Empowering clients through knowledge and understanding.

Long-Term Impact

Helping build lasting financial legacies.

Well-Being

Financial confidence that leads to peace of mind and fulfillment.

Our Investment Approach

We believe good investing should be as approachable as good planning — built on clarity and consistency.

Our focus is on low-cost, index-based ETFs tailored to your goals and comfort level. We keep portfolios concise, diversified, and easy to understand, typically holding no more than ten positions.

The goal is steady, confident growth — no noise, no unnecessary complexity, just a plan that works quietly in the background of your life.